TRAINING
RETAIL MANAGEMENT
OVERVIEW
​
The main objectives in this training is to equip business owners and retail practitioners in planning, developing, managing, and evaluating retail business process starting from establishing new innovative business up to re- engineering old-fashioned business management system.
​
​
TARGET PARTICIPANTS
​​
-
Business Owners seeking to perfect their retail business system
-
Middle-level retail managers (Supervisor / Manager) seeking to enhance their skills and knowledge
-
Top-level retail managers seeking to deepen their understanding of retail business
-
Academicians seeking to enhance their knowledge of retail business
​
​
TRAINING MODULES
​​
-
Overview of Retail Management Retail Targeting
-
Retail Market Research
-
Retail Branding
-
Store Location
-
Merchandising Strategy Pricing Strategy
-
Design, Layout, & Atmosphere Store Promotion
-
Customer Service
1. Overview of Retail Management
-
Retail Market Potential & Challenges
-
Indonesian Customer Shopping Behavior
2. Retail Targeting
-
Market Segmentation
-
Target Market Profiling
3. Retail Market Research
-
General Shopping Behavior
-
Customer Expectation
-
Customer Evaluation
4. Retail Branding
-
Store Positioning
5. Store Location
-
Site Selection & Accessibility
-
Location Advantages
6. Merchandising Strategy
-
Product Life Cycle
-
Merchandising Selection
7. Pricing Strategy
-
Types of Pricing Strategy
-
Pricing Tactics
8. Design, Layout, & Atmosphere
-
Store Design
-
Store Layout
-
Store Atmosphere
9. Store Promotion
-
Advertising
-
Sales Promo
-
Social Media
-
Publicity
10. Customer Service
-
Standard Operating Procedures
-
Complaint Handling
-
Retaining Customer