training
STRATEGIC MARKETING MANAGEMENT
OVERVIEW
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The main objectives in this training is to equip business owners and business executives in planning, developing, managing, and evaluating marketing strategy starting from establishing the strategy to the implementation of the marketing activities and programs.
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OBJECTIVES
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After joining this course, the participants will be able to:
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Understanding market segmentation.
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Selecting potential customer
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Developing market positioning
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Formulating marketing strategy
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Conducting market research
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Assessing market competition
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TARGET PARTICIPANTS
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Business Owner
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General Manager, Marketing Manager & SPV
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Academicians
1. Marketing Philosophy
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Overview of Marketing
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Basic Marketing Principle
2. Marketing Research
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Quantitative Market Research
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Qualitative Market Research
3. Market Segmentation
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Segmentation Dimension
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Individual and Business Customer
4. Market Targeting
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Identifying Potential Segment
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Profiling Potential Segment
5. Market Positioning
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Unique Selling Proporsition
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Brand Positioning
6. Product Strategy
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Types of Product Strategy
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Product Strategy Workshop
7. Pricing Strategy
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Types of Pricing Strategy
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Pricing Strategy Workshop
8. Distribution Strategy
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Types of Distribution Strategy
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Handling the Complaint
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Service Recovery
9. Promotion Strategy (1)
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IMC Concept
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Advertising & Sales Promotion
10. Promotion Strategy (2)
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Personal Selling
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Social Media & Publicity